How long have you been working on The Sustainable Mag?
Paola: We launched the website last July and in April we became a Social Benefit Corporation. We started with a digital magazine and social media, and then on Earth Day this year, we launched the first print version that is, of course, produced entirely with recycled paper.
What kind of feedback have you received from your readers and brands?
Francesca: The perception was very positive. We distribute the magazine in places that are receptive to a sustainable point of view, to people who are already open to embrace the topics we discuss, such as co-working spaces, art schools, Patagonia shops. We also send the magazine to CEOs and marketing and communication directors, so that they can see that there is a magazine out there talking about sustainability. We wanted them to see that in fashion, luxury, and design, things are already happening. So, the feedback we have received has been amazing. We received so many messages from different companies, even companies that we don’t know personally, about how they loved the idea, how it was so new and out of the box. Paola also selected some influencers active in the field of sustainability and the environment and so many of them published posts about us, even Vogue!
You just partnered with GCC to feature its podcast on your website. What appealed to you about this project?
Francesca: In sustainability, one of the most important assets is collaboration between different elements of a system, and we want to be an ecosystem for sustainability. Bob Ludke (advisor and podcast host at GCC, and also a contributor for The Sustainable Mag) is a sustainability expert, along with others on the GCC team. They created a series of podcasts that has a very different angle on sustainability. We are also doing something totally different, so we wanted to create a space for them on our homepage where they have a dedicated space in a prime position. We also thought that it would be great to give voices to a whole range of different people as we are very focused on fashion and luxury. GCC has many experts from different industries and people want to listen to different voices from around the world.