EPISODE 29:
Anastasia Khoo on the Importance of Communicating the Value of Nature
In this episode we speak with Anastasia Khoo, the Chief of Staff and Chief Marketing Officer for Conservation International, about the importance of using communications and marketing strategies to engage the public to take action on behalf of nature.
Founded in 1987, Conservation International is one of the world’s largest conservation-focused organizations. Combining fieldwork with innovations in science, policy and finance, Conservation International has helped protect more than 6 million square kilometers (2.3 million square miles) of land and sea across more than 70 countries.
With offices in more than two dozen countries and a worldwide network of thousands of partners, its reach truly is global.
The conversation with Anastasia also takes an interesting detour as we learn more about why mangroves are an often underappreciated – but critically important – resource in protecting ecosystems and communities alike from the ravages of climate change.
Guest Profile:
Photo #1: Anastasia Khoo
Photo #2: Mangroves, Cispata Bay, Colombia. Credit: Daniel Uribe, Conservation International
Photo #3: Mangroves from the Vida Manglar project, Capista Bay, Colombia. Credit: Daniel Uribe, Conservation International
Photo #4: Mangrove forest, Capista Bay, Colombia. Credit: Daniel Uribe, Conservation International
Episode 29: Anastasia Khoo
Anastasia Khoo is the Chief of Staff and Chief Marketing Officer for Conservation International. In this capacity, Khoo oversees innovative organizational communications and marketing strategies as well as key institutional issues and strategic decisions–positioning Conservation International as a leader in the climate change and environmental movement.
Prior to joining Conservation International, Khoo was the CMO for the Human Rights Campaign, the country’s largest organization dedicated to lesbian, gay, bisexual, transgender and queer equality. She led historic marketing efforts associated with three U.S. Supreme Court cases, federal legislation ranging from the repeal of “Don’t Ask, Don’t Tell” to the introduction of the Equality Act, five election cycles and many other media moments that have helped change the course of history.