Jean Claude Biver began his watchmaking business in a camper van in the early 1970s. He retired after more than four decades of reinvigorating and leading some of the most iconic watch brands in the world. Biver was recently awarded the Legion of Honor by the government of France, the highest French order of merit.
Every year, Biver produces approximately five tons of cheese at his farm in the Swiss Alps. Biver produces cheese for only a few weeks every summer. He refuses payment, offering cheese only to a select few people. Biver once told The Economist, that by refusing payment, he can remain in absolute control of the cheese’s distribution: “I will be the master of my cheese until the last piece.”